一、First, core driving factors
Demand in various sectors continues to grow
Retail and Logistics: Demand for POS terminals, product labels, and express bills is growing steadily, driven in particular by the e-commerce and instant delivery industries.
Medical and health: The demand for medical labels, medical records, and testing instruments is rising, with the aging of the population and the development of medical information.
Food and gambling: food safety traceability labels, lottery printing and other requirements remain rigid.
Technology upgrading and environmental protection trends
High-performance products: long-term preservation (more than 30 years), three anti-oil (anti-alcohol, anti-wear), no BPA and other environmentally friendly thermal paper has become A hot research and development spot.
Green production process: In response to the "carbon neutral" policy, enterprises are turning to low-carbon production technologies to reduce pollution emissions.
Policy support and industry norms
The Chinese government promotes circular economy and green packaging policies, encourages the use of biodegradable materials, and accelerates the environmentally friendly replacement of traditional thermal paper.
二、Second, market competition and pattern
International and local enterprises are both leading
International giants: Prince Paper, Japan's Mitsubishi, Germany's Koehler and other companies still occupy the high-end market, especially in the field of special function paper.
Domestic leaders: Xianhe Shares, Guanhao High-tech, River Paper through capacity expansion and technological breakthroughs, gradually increase market share.
Capacity and supply balance
After 2025, the pressure on new production capacity in the industry will be eased, supply and demand will tend to be tightly balanced, and the bargaining power of the head enterprise will be enhanced.
三、Challenges and risks
Raw material price fluctuation
Prices of wood pulp and waste paper are affected by the international market, which may lead to cost fluctuations.
Substitute threat
Electronic bills, digital labels and other technologies form part of the alternative pressure to traditional thermal paper.
四、 Future Outlook
Application scenario expansion
Emerging areas such as Internet of Things (IoT) labeling, smart packaging, and industrial automation will become growth points.
Regional market differentiation
The Asia-Pacific region, especially China, remains the world's largest market, with demand growing faster than mature markets in Europe and the US.
Industry concentration has increased
The tightening of environmental protection and the raising of technical thresholds will accelerate the clearance of small and medium-sized enterprises, and the leading enterprises will optimize the industrial chain through mergers and acquisitions.
Summary: In 2025, the thermal paper market will continue the main line of "steady increase in demand, technological upgrading, and green transformation", and enterprises need to focus on environmental innovation and high value-added products, while focusing on cost control and regional market layout.